Social Media Specialist

GovCIO is seeking a talented and creative Social Media Specialist to join our team to execute a results-driven social strategy to help grow our online presence, engage with our target audience, and drive brand awareness. This position will be Remote in DC-VA-MD. This position is a hybrid role, must be able to commute to our headquarters located in Fairfax, VA.

As our Social Media Specialist, you will create and execute the social media strategy for GovCIO and GovCIO Media & Research. Collaborating with the marketing team, you will create a content calendar, manage and monitor our social media channels and engage with our online community. Assisting in the development of our social media marketing strategy, you will review analytics and create reports on key metrics to drive brand recognition, customer loyalty, and lead generation.

Key Responsibilities:

• Social Media Management:
  • Manage and maintain all of our social media platforms (e.g., Facebook, X, Instagram, LinkedIn, etc.).
  • Collaborate with marketing team to develop and implement a social media content calendar, ensuring consistent and relevant posting.
  • Provide feedback on the social media strategy.
  • Monitor and respond to comments, messages, and mentions within GovCIO’s tone and voice on social media.
  • Review analytics and create reports on key metrics.

• Content Creation:
  • Write high-quality, succinct original copy for social media posts and promotional campaigns.
  • Ensure content is consistent with our brand, messaging and product goals, and drives engagement and conversions. 
  • Assist in the creation and editing of written, video, and photo content.
  • Attend events and produce live and post-event social media content.

• Event Support:
  • Assist in the planning and execution for in-person and virtual events to include pre-event logistical coordination and producing event materials.
  • Work with in-house creative team on event branding, digital assets and promotional items.
  • Work with marketing team to promote event and increase audience acquisition.

• Audience Engagement:
  • Foster and grow our online community by interacting with followers, customers, and industry influencers.
  • Monitor and analyze social media performance metrics to optimize content and engagement strategies.

• Paid Advertising:
  • Assist with paid advertising campaigns on social media platforms.
  • Monitor ad performance and make data-driven adjustments to improve ROI.

• Social Media Trends and Research:
  • Stay up to date with the latest social media trends and algorithms.
  • Conduct market research to identify opportunities for growth and new platforms to explore.

Required Skills and Experience:

• Bachelor's with 2-5 years of relevant experience  
  • Preferred degree in marketing, communications, or a related field.
  • 1-3 years experience as a Social Media Specialist or similar role.
• Comprehensive understanding of social media platforms and best practices.
• Excellent written and verbal communication skills.
• Ability to analyze and interpret social media performance data.
• Strong organizational skills and attention to detail.
• Self-motivated and able to work independently and as part of a team.
• Understand the nuances and timing for changes to tone and style.
• Impeccable time management skills with the ability to multitask and work under pressure to meet deadlines.
• Ability to understand historical, current and future trends in the digital content and social media space.
• Excellent social listening skills.
• Passion for social media and proficiency with major social media platforms and social media management tools.
• Strong copywriting and copy editing skills.
• Familiar with Eventbrite, Sprout Social, Trello, Monday, HubSpot and similar platforms.

Preferred Qualification:

• Experience managing social media in a newsroom.

GovCIO is a team of transformers--people who are passionate about transforming government IT. Every day, we make a positive impact by delivering innovative IT services and solutions that improve how government agencies operate and serve our citizens.

But we can't do it alone. We need great people to help us do great things - for our customers, our culture, and our ability to attract other great people. We are changing the face of government IT and building a workforce that fuels this mission. Are you ready to be a transformer?

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, disability, or status as a protected veteran. EOE, including disability/vets.

Posted Pay Range

The posted pay range, if referenced, reflects the range expected for this position at the commencement of employment, however, base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, education, experience, and internal equity. The total compensation package for this position may also include other compensation elements, to be discussed during the hiring process. If hired, employee will be in an “at-will position” and the GovCIO reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, GovCIO or individual department/team performance, and market factors.